SOCIAL MEDIA STRATEGY AND DIGITAL PROMOTION OF CULTURAL EVENTS
Over the past four years, we have collaborated with BISÚ Events (Australia) to promote the Chile Celebra (2021, 2022, 2024) and Argentina Celebra (2023) cultural festivals in Perth, Australia. Our efforts involved creating and managing promotional campaigns on social media, as well as live broadcasting these events to boost their visibility and audience engagement.
Strategy
Strategic session for project definition
Definition of objectives
Audience analysis
Social media audit
Definition of content pillars
Hashtag and keyword strategy
Content creation
Strategic session for project definition
Definition of objectives
Audience analysis
Social media audit
Definition of content pillars
Hashtag and keyword strategy
Management
Content calendar planning
Social media profile optimization
Content scheduling
Promotion (Social Ads)